Your brand is one of the most vital components of your company. It should speak to your company's values, beliefs, and promises, and get people excited about your services. If it is not conveying something powerful to your audience, it will not bring you business.
Your brand is extremely influential; it what is said about you after you have left the room, it is your reputation, the moment you do something careless, your brand is not trusted. It is what you want people to remember, is your brand saying what you want it to? Developing your brand correctly is crucial to your success. It is important to define your brand. Who are you? What makes your company unique? What do you stand for? It is necessary that your brand reflects the answer to these questions, not necessarily what you're selling.
When developing your brand, is it also very important to address who needs to know your brand message. Who are you targeting? "Everyone" is never an adequate answer! Once you figure out who the perfect target is, build your brand around this person. By doing this, your brand or identity will connect with them to show how you can change their lives with what you can provide.
Once you know exactly who you are targeting, now the question becomes, why should they care? Again, how can you change their life? What can you do that no other competitor of yours can? What makes YOU stand out? Your customers won't care what you know until you prove to them why you do it. Your brand will stand out the moment you show them WHY you are better than anyone else rather than just presenting solely what you do because all of your competitors essentially do the same thing.
80% of consumers say that authenticity of content will influence them to follow a brand.
Let us present to you a complete package, Bright Startups in Kenya has been providing brand development for a long time and has seen branding concepts that have become hugely successful, and others that haven't been as groundbreaking. We know what works and how you need to present your business in different forms of media through expert brand development. Your brand needs to be consistent no matter where you are, and no matter what you're doing. We can help create a branding solution to address all your marketing needs.
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