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What Makes A Company Culture Great?

Everyone wants to work for a company they believe in. We've all heard tales of startups trading a paycheck for shares in an effort to scoop up the best talent. Some companies have captured great employees for peanuts simply because they have something for people to believe in.
Even though many of these companies have some innovation poised to change their industries, they are almost always coupled with a culture that people want to be a part of. And by culture, I'm talking the emotional draw and support one feels when working for a company.

Unfortunately, there seems to be an epidemic in the business world that is swooping in and telling CEOs and founders that their employees will be happy and productive if they fill their walls with posters of inspirational quotes poised over a crew team and fill the office with a few healthy snacks and massage chairs. If you want a company culture that draws and keeps the best employees, you have to start with your core values.

We are living in a world where people are no longer impressed by the cereal bar and spiral slide to the breakroom. Employees of today want to be inspired. They need to trust the brand they are handing their talent, time and effort over to.

Words and phrases like integrity, people first and passion are used by everyone -- or at least should be. These words won't set you apart. Skim any of the hiring company profiles on CareerBuilder or Monster.com, and you'll see hundreds of businesses thrown into a big bucket of companies with no brand, values or story -- just a job listing from a company that knows the right buzz words.

So what are core values, really?

Core values tell stories. By definition, core values are the guiding principles that dictate behavior and action. Values are things that you can tell specific stories about. Stories of when a colleague did something amazing for a customer or a teammate. If you can't tell a story about something you've listed, it's not a real value.

Where do you start?

If you are an established company, you have an advantage. Sure, your framed core values plaque is probably due for a good dusting, but as a functioning company with employees and customers, you have stories to draw from.

The first step is dusting off the plaque and really evaluating what you've narrowed your values down to. Do they speak to the services your company provides? Do they evoke an emotion that is specific to your company and what you do on a daily basis? There are plenty of examples to draw from.

The biggest thing you can do is to get your team involved. By asking your employees or managers what they think the core values really are, you'll get priceless insight and some real life examples.

Once you evaluated and/or chosen your values, imagine yourself in an interview. If a potential employee were to ask you what one of the company's values meant, could you draw from a real life experience from you or your team? Be unique and let your core values tell your story.

On the flip side, your core values should help you make decisions on hiring and firing. Many of today's most admired companies hire for culture first and skill second.

What if your business is in its early stages?

As a younger company, you may only have a co-founder and a dream. This means you have the perfect opportunity to create an outline for the stories you want to tell. By creating meaningful core values, new employees will be able to make better decisions if they know to align their daily activities with the core values.

If communicated properly, your team will know how to respond to tough customers, treat fellow teammates and even start a path to career growth -- all based on the foundation that you've built for them. Regardless of the size of the company, as a leader, be sure to commend people publicly when they demonstrate a value, and (maybe not publicly) tell them when they haven't.

Core values carry a lot of weight, but unfortunately, often go overlooked after the first 30 days of employment. When embraced properly, core values become part of your day-to-day activities within your company's walls and beyond. They are a compass for performance and the stories you tell when asked about your business. Make them matter.

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We offer services from business training, branding services, business registration options .
And business consultation services to help business owners run successful companies

Starting A Business

Starting a business is both exciting and stressful. Whether you are starting from scratch or buying an existing business, it is critical to start out on the right foot. Our services, specific to the needs of a new business owner, are designed to answer your questions

Business Startup Special

The package includes Business ideas ( in case you don't already have one) Company Registration /Business Registration Domain Registration and Hosting Business Logo Design Website Design/ Redesign For Your Business Capital options

Company Registration Services

We offer services from ltd company registration, Business name registration and Kra pin registration and others

Content Writing Services

The first rule of writing is "know your audience". The reason this is so important is because someone reading your content on your website will not read it the same way they read a brochure or flyer. Also, the same person reading your website content from their Smartphone will have different expectations too. Bright Startups knows how to address your audience no matter what your media is and we target the content for the right audience and their expectations. If they can't, or won't see what you have to offer it doesn't matter how good a product or service you provide. Make sure your message is being received.

Business Consultation

we care about empowering business owners, sustainable development and making a difference. Our business is to add value, protect clients and help them achieve their dreams and business objectives. We understand what it takes to cultivate a prosperous business and develop practical solutions that yield profitability and growth. We will work closely with you to ensure your needs are met—providing expert guidance you can trust.

Responsive Web Design

Get a professional website for your business. A website is an online brochure where your clients can know about your business, the kinds of products/Services you sell. A well designed website will make your business appear more professional. We also redesign websites if your current one is not meeting your needs and you can use it as an interactive platform where you can get clients feedback, inquiries orders and much more. We offer 3 website packages;.

Brand Development

Your brand is extremely influential; it what is said about you after you have left the room, it is your reputation, the moment you do something careless, your brand is not trusted. It is what you want people to remember, is your brand saying what you want it to? Developing your brand correctly is crucial to your success. It is important to define your brand. Who are you? What makes your company unique? What do you stand for? It is necessary that your brand reflects the answer to these questions, not necessarily what you're selling..

Skills Training

Today's business world is fast-paced and ever changing, requiring individuals, organizations and business owners to react quickly and think on their feet. These skill-sets are the basis for improvisation; by understanding and utilizing the rules of improvisation, individuals and organizations can master their business environments. Bright Startups provides value-added services for a number of issues facing organizations, individuals and business owners and can assist in improving:

  • Entrepreneurship Training.
  • Customer Service Training.
  • Negotiation Skills Training
  • Leadership Training
  • Management Skills Training
  • Time Management Training.
  • Stress Management Training.

Tax Services

A lot of management time is taken up in tax administration and keeping up with changes in tax rules and regulations. We help you manage your taxes by advising on tax efficient ways to conduct your business, ensuring compliance and keeping you abreast of new tax developments.

Our team will offer you tax administration services, ensuring compliance to tax rules and regulations and keeping you upto date with day to day tax developments. Our tax services include but not limited to the following:

  • Filing returns: Income tax and VAT returns
  • Conducting tax health Checks and compliance reviews
  • Managing KRA tax audits
  • Tax planning and advisory services.

Starting A Business

Starting a business is both exciting and stressful. Whether you are starting from scratch or buying an existing business, it is critical to start out on the right foot.

Our services, specific to the needs of a new business owner, are designed to answer your questions, such as

Read More

Business Startup Special

The package includes Business ideas ( in case you don't already have one) Company Registration /Business Registration Domain Registration and Hosting Business Logo Design Website Design/ Redesign For Your Business Capital options (Finding Investors)


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Personal Business Consultation

Our business is to add value, protect clients and help them achieve their dreams and business objectives. We understand what it takes to cultivate a prosperous business and develop practical solutions that yield profitability and growth.

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