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Testing Whether Your Business Idea Is Great Or It's Just A Hallucination

It's hard to sell a product before it exists. It's also hard to perfect an offering without steady cash flow. So where exactly is an entrepreneur to begin? We've polled leading entrepreneurs on the art of the first sale, and here's what we learned on how, when, and where to focus efforts.

1: Sell earlier than you think you should.

Eric Ries sums it up in his lean startup strategy by recommending entrepreneurs to get in front of prospects on day one. Hit up prospects at every opportunity, and gauge their reaction to your concept long before a prototype exists. Assemble a wait list, build excitement, and don't waste time creating until you know that it will sell.

Research also indicates that it's easier to get people to commit to an idea when they are involved in its creation, so pull your most desirable prospects into the concept development phase and establish relationships that will be needed to sustain your business later on.

2: listen to your prospects.

It's hard to open up to criticism, particularly in the early stages of a startup when passion is at its peak. Hearts and souls are poured into product development and refinement, but every market has its pain points and this is some of the most valuable information an entrepreneur can extract from a prospect. The better you understand the problem, the more likely you are to nail the solution.

3:Know (and own) your value.

It's tempting to sell at any price as entrepreneurs scramble in the early days to establish a following, but resist the urge and hold true to your sustainable price. Be bold in your ask, and comfortable in the dollar value you've aligned with your product. If you don't believe in it, neither will your prospects. It's also common for prospects to work you down on price when they know your company is young and eager for business, so be prepared to justify your pricing and validate your offering.

4:Sell to the biggest players first.

Founders often tackle the low-hanging fruit first, failing to recognize that one big name can bring in hundreds, if not thousands, of sales to follow. Focus efforts on strategic buyers, who are likely also the people who will enable your business to sustain operations over the long haul. Set a goal of one big, smart win, and use that as the bait to attract the others.

5: Establish credibility.

Being a first buyer is scary, because there is no proven track record to reference. In the absence of a product to show, ease the fear of buyers' remorse by selling your team. They are the people who are ultimately accountable to customers, and if you can highlight their accomplishments alongside a winning concept, you just might build confidence in the hearts of skeptics. If your team is green, bring in advisors or board members with stellar reputations to vouch for your business.

6: Size doesn't Really matter.

Entrepreneurs often go to great lengths to mask the fact that they're working alone or alongside small teams. Being small can be an asset, so highlight to your prospects that, as the CEO, you are far more committed to customer satisfaction than a sales rep at a larger competitor, and also better able to customize an offering based on the unique needs of your audience.

Regardless of team size, it's ultimately the job of the founder to drive initial sales. As the concept creator and visionary leader, the founder is the ideal candidate to sell a vision while the product is being developed, and to prove to both the market and the internal team that the concept is a viable solution that supports long-term growth.

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Your brand is extremely influential; it what is said about you after you have left the room, it is your reputation, the moment you do something careless, your brand is not trusted. It is what you want people to remember, is your brand saying what you want it to? Developing your brand correctly is crucial to your success. It is important to define your brand. Who are you? What makes your company unique? What do you stand for? It is necessary that your brand reflects the answer to these questions, not necessarily what you're selling..

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Today's business world is fast-paced and ever changing, requiring individuals, organizations and business owners to react quickly and think on their feet. These skill-sets are the basis for improvisation; by understanding and utilizing the rules of improvisation, individuals and organizations can master their business environments. Bright Startups provides value-added services for a number of issues facing organizations, individuals and business owners and can assist in improving:

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A lot of management time is taken up in tax administration and keeping up with changes in tax rules and regulations. We help you manage your taxes by advising on tax efficient ways to conduct your business, ensuring compliance and keeping you abreast of new tax developments.

Our team will offer you tax administration services, ensuring compliance to tax rules and regulations and keeping you upto date with day to day tax developments. Our tax services include but not limited to the following:

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Starting A Business

Starting a business is both exciting and stressful. Whether you are starting from scratch or buying an existing business, it is critical to start out on the right foot.

Our services, specific to the needs of a new business owner, are designed to answer your questions, such as

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Business Startup Special

The package includes Business ideas ( in case you don't already have one) Company Registration /Business Registration Domain Registration and Hosting Business Logo Design Website Design/ Redesign For Your Business Capital options (Finding Investors)


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Our business is to add value, protect clients and help them achieve their dreams and business objectives. We understand what it takes to cultivate a prosperous business and develop practical solutions that yield profitability and growth.

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