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Do You Know Who Your Customers Are And What They Want

You are not your customer.

Some entrepreneurs struggle to understand and work within this concept. It's not too surprising, really. Successful entrepreneurs are passionate, motivated people who focus on what they want to happen. They then strive to transform their vision into reality. Entrepreneurs often make decisions based on what they think the customer wants, rather than on market data and customer feedback. It's an easy mistake to make. Fortunately for business owners, it's also correctable.

Business ventures must be customer-focused to a high degree or they will fail to meet customer wants and needs. Leaders of successful companies put their customers' desires ahead of their own.

Companies benefit from good customer service.

As all experienced businesspeople can tell you, there are many benefits to providing good, professional customer service. Creating and maintaining healthy customer relations can mean the difference between a company's success or its death -- and that holds true for established businesses as well as startups.

If you're launching a new venture, you should spend time identifying and describing the benefits you expect to see if you focus on stellar customer-service interactions. A person's first impression of your business is critically important. And as the saying goes, you get only one chance. Helpful, professional service is the key to providing customers with a happy and memorable first experience.

The best customer-service programs include ways to truly listen to complaints and provide resources to help find innovative solutions. Now is the perfect time to seek customer feedback and fine-tune accordingly. Because your product or service is relatively new, you can use this approach to work out all the common bugs even as you're polishing your product or service model. You then can give your customer base exactly what it wants.

Prioritizing customer service from day one positively influences company philosophy. This can lead to a powerfully customer-focused culture, and you'll reap the many rewards from following their lead.

Overconfidence can lead to downfall.

Confidence is an essential trait for entrepreneurs. But business owners who become too overconfident can fall into a pit of their own making. Entrepreneurs must remember they aren't the center of the world. In fact, to be successful, they need to view the world revolving around their customers.

Here are some examples of the perils of overconfidence:

• Falling for the "hard-easy effect." A person who finds it easy to complete a task others perceive as difficult begins to believe all the other hard tasks will be easy, too.
• Believing in your golden touch. A string of successes can lead an entrepreneur to the mistaken belief that he or she has the Midas touch. As a result, the business owner might take on projects that clearly are doomed to failure.
• Overlooking information. An overconfident entrepreneur might start to overlook small details. While he or she is focused on grand ambitions, the small stumbling blocks pile up along the way.
• Switching to autopilot. Performing the same activities again and again can lull a person into a false sense of security. Serial entrepreneurs -- people who launch business after business -- could begin to function without carefully considering how their actions will affect the latest endeavor. At best, this creates a new business that's only as successful as the one before. At worst, entrepreneurs risk repeating the same mistakes time and again.

As an entrepreneur, you rely on your passion and industry knowledge to propel your new business forward. But it's important to remember you're creating products or services for customers, not for yourself. A single mistake can spell failure. Be wary of putting yourself on a pedestal or becoming overconfident. Focus on your customers, and they will lead you to success.

What challenges have you facing in your business? Let us know below.

Other Services

We offer services from business training, branding services, business registration options .
And business consultation services to help business owners run successful companies

Starting A Business

Starting a business is both exciting and stressful. Whether you are starting from scratch or buying an existing business, it is critical to start out on the right foot. Our services, specific to the needs of a new business owner, are designed to answer your questions

Business Startup Special

The package includes Business ideas ( in case you don't already have one) Company Registration /Business Registration Domain Registration and Hosting Business Logo Design Website Design/ Redesign For Your Business Capital options

Company Registration Services

We offer services from ltd company registration, Business name registration and Kra pin registration and others

Content Writing Services

The first rule of writing is "know your audience". The reason this is so important is because someone reading your content on your website will not read it the same way they read a brochure or flyer. Also, the same person reading your website content from their Smartphone will have different expectations too. Bright Startups knows how to address your audience no matter what your media is and we target the content for the right audience and their expectations. If they can't, or won't see what you have to offer it doesn't matter how good a product or service you provide. Make sure your message is being received.

Business Consultation

we care about empowering business owners, sustainable development and making a difference. Our business is to add value, protect clients and help them achieve their dreams and business objectives. We understand what it takes to cultivate a prosperous business and develop practical solutions that yield profitability and growth. We will work closely with you to ensure your needs are met—providing expert guidance you can trust.

Responsive Web Design

Get a professional website for your business. A website is an online brochure where your clients can know about your business, the kinds of products/Services you sell. A well designed website will make your business appear more professional. We also redesign websites if your current one is not meeting your needs and you can use it as an interactive platform where you can get clients feedback, inquiries orders and much more. We offer 3 website packages;.

Brand Development

Your brand is extremely influential; it what is said about you after you have left the room, it is your reputation, the moment you do something careless, your brand is not trusted. It is what you want people to remember, is your brand saying what you want it to? Developing your brand correctly is crucial to your success. It is important to define your brand. Who are you? What makes your company unique? What do you stand for? It is necessary that your brand reflects the answer to these questions, not necessarily what you're selling..

Skills Training

Today's business world is fast-paced and ever changing, requiring individuals, organizations and business owners to react quickly and think on their feet. These skill-sets are the basis for improvisation; by understanding and utilizing the rules of improvisation, individuals and organizations can master their business environments. Bright Startups provides value-added services for a number of issues facing organizations, individuals and business owners and can assist in improving:

  • Entrepreneurship Training.
  • Customer Service Training.
  • Negotiation Skills Training
  • Leadership Training
  • Management Skills Training
  • Time Management Training.
  • Stress Management Training.

Tax Services

A lot of management time is taken up in tax administration and keeping up with changes in tax rules and regulations. We help you manage your taxes by advising on tax efficient ways to conduct your business, ensuring compliance and keeping you abreast of new tax developments.

Our team will offer you tax administration services, ensuring compliance to tax rules and regulations and keeping you upto date with day to day tax developments. Our tax services include but not limited to the following:

  • Filing returns: Income tax and VAT returns
  • Conducting tax health Checks and compliance reviews
  • Managing KRA tax audits
  • Tax planning and advisory services.

Starting A Business

Starting a business is both exciting and stressful. Whether you are starting from scratch or buying an existing business, it is critical to start out on the right foot.

Our services, specific to the needs of a new business owner, are designed to answer your questions, such as

Read More

Business Startup Special

The package includes Business ideas ( in case you don't already have one) Company Registration /Business Registration Domain Registration and Hosting Business Logo Design Website Design/ Redesign For Your Business Capital options (Finding Investors)


Read More

Personal Business Consultation

Our business is to add value, protect clients and help them achieve their dreams and business objectives. We understand what it takes to cultivate a prosperous business and develop practical solutions that yield profitability and growth.

Read More


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